RED Marketing: At a glance this December

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October 15, 2021
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RED Marketing: At a glance this December


At a glance this December

‘Tis the season to be merry… it’s the most wonderful time of the year! Here’s what RED Marketing’s team has been up to this December.

A round of applause

What a way to end the year! RED Marketing is incredibly proud to have been the digital marketing agency associated with Excellerate Brand Management, who won the overall Shopping Centre Marketing Excellence Award 2021 at The Spectrum Awards, specifically for their #CreateTomorrow campaign for the Liberty Two Degrees portfolio. They also scooped up a gold award for Sandton City Shopping Centre’s #BuildTomorrowTogether digital marketing campaign at the SACSC Footprint Marketing Awards. Team work makes the dream work.

Do you take a good, hard look at your team’s marketing strategy every year? You should. RED Marketing has over 18 years’ experience in retail marketing – to make 2022 your most successful year yet, get in touch with us at

Website design

Your shopping centre needs a well-defined brand identity. We believe that every website is a work in progress, and is never completely done. A website refresh is similar to sprucing up your living room: you keep the foundation as it is, but purchase a few new items to get a fresh, new look. While leaving the core intact, we gave Thrupps Illovo Centre and Evaton Mall’s websites a good scrub, shine and polish to provide a fantastic user-journey for their customers.

Press releases

As a mom, finding time to get glamorous can be a challenge. But because Cindy Nell-Roberts – a former Miss South Africa turned television presenter and CEO of Cosmetix – firmly believes beauty makes you feel good on the inside, it’s worth finding ways to get the job done against all odds. Cindy has shared her best time-saving, getting-ready secrets – from a colour corrector to cancel out and cover discolouration, to a gel that will keep your brow game strong, to an eyeshadow palette to wake up tired eyes.


It’s easy to simply take an image at face value. But there’s more to it than meets the eye. RED Marketing’s team of Photography Specialists view high-end product photography as a fine art. Much like literary works of art, if you read between the lines so to speak, other forms of art such as paintings, sculpture and even commercial product photography can also have symbolic meaning. Feast your eyes on this selection of heroic product photography shot for our retail clients.

Blog posts

You’ve likely considered a number of New Year’s resolutions you want to follow through with in the new year, from spending more time with family to trying to cut pizza out of your diet for a while. As a digital marketer, you should also have a list of resolutions to take your marketing to the next level. We’ve compiled the top 3 digital marketing resolutions from RED Marketing’s team of professionals to help you reach your goals. Our blog post on our top 5 social media content calendars may come in handy, too.

Client shoutout!

We’re proud to announce that our client Ghazal Restaurant has been awarded the Best of Joburg Readers’ Choice Award for Best Indian Restaurant. Join Ghazal in Melrose Arch or Coachman’s Crossing for a long, lazy lunch, a special date night or even a boardroom meeting with a difference.

Food for thought – our favourite thought this month

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