Be Sun Savvy

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Be Sun Savvy

Celltone Sunscreen

Celltone Sunscreen

Be Sun Savvy

There can never be enough said about protecting one’s skin from the sun, yet every summer thousands of people head for the pool and the beach and strip off in pursuit of that perfect bronze body…despite knowing the risks.
Did you know South Africa has one of the highest skin cancer rates in the world? According to the 2013 National Cancer Registry, 23 704 incidents of skin cancer were diagnosed (13 923 males and 9 781 females).  And the incidence is on the rise despite efforts to educate South Africans about the dangers of prolonged unprotected exposure to the sun.
There are three main types of skin cancer that can affect everyone regardless of skin type, age or ethnic background. The two most common types of skin cancer are ‘Basal Cell Carcinoma’ and ‘Squamous Cell Carcinoma’. These are linked to long-term exposure to the sun, for example, people with professional sports careers or outside occupations. If left untreated, these can lead to disfigurement, or the loss of an eye, nose or ear, so early detection is important.

‘Malignant Melanoma’ is the most dangerous form of skin cancer and is linked with short, sharp bursts of over-exposure, so even one incident of a bad sunburn, especially in childhood, can later in life, trigger damage and develop into a melanoma.

And it is not just light skinned people who need to protect themselves, people with darker skins also at Risk – in fact, most basal cell carcinomas, in people with darker skins, occur in sun-exposed skin, indicating that sun protection is paramount, regardless of pigment. In darker skins, 70% of melanomas have been reported to be below the ankle and appearing on the palms of the hands and soles of the feet.

Protecting one’s skin from the sun also prevents the darker skin from going even darker in the long term.  Therefore, applying a sunscreen daily has benefits for both light-skinned and dark-skinned people.

Celltone’s Sunscreen Range has been carefully created to not only protect the skin but to be good for it.  Carefully selected ingredients address concerns such as free radical damage, dehydration, skin irritation and skin discoloration (i.e. the whitening effect that one often experiences when using a sunscreen).
There is a sunscreen to suit everyone’s needs in the range: Celltone Sunscreen SPF 30/50 for adult skin, R180/R200; Celltone SPF50 Water Resistant Sunscreen for Kids, R250, and Celltone SPF50 Sunscreen for Baby, R200.
About Celltone
Celltone Skin Care was launched more than 6 years ago and is a unique skin care range with products that address various skin care concerns including dark marks, wrinkles, spots and break outs and dehydrated skin.  It also has a range of quality sun screens.
The range’s hero product, the legendary Celltone Gel contains snail gel extract – which became a global skincare phenomenon after workers harvesting snails discovered their hands became softer, smoother and younger looking. Snail gel extract is used in many of the range’s products including its premium Tissue Oil and luxury face care range.

Celltone is a proudly home grown brand that looks to provide solutions to problems that are unique to the South African and African market but which are not effectively addressed by international brands.

Celltone Skin Care is the proud skin care and sun screen provider to the Proteas Cricket Team. Celltone also supports Gift of the Givers through its Celebrate and Donate takes part in the Care for the Caregiver programme. #begoodtoyourskin

Availability
Celltone is also available from Dischem, Clicks, Pick ‘n Pay, Game, RED Square, Edgars and Independent Pharmacies.

For more information, please contact: info@redmarketing.co.za

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