LUKSbrands Welcomes U-BOAT!

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LUKSbrands Welcomes U-BOAT!


A New Dimension in Time

A premium collection of Italian-crafted watches.

LUKSbrands is elated to announce the latest addition to their lifestyle-orientated brand. Based on the common thread of sports, music, art and fashion, the company specializes in the design, development, sales, and distribution of lifestyle apparel and accessories. Now, they welcome U-BOAT – a premium collection of Italian-crafted watches.
Handmade by expert craftsmen from carefully selected leathers and materials, pure Italian manufacture.

Handcrafted in Italy

The distinguishing features common to all U-BOAT collections are their quality, the materials selected, the craftsmanship involved in their construction and the ‘Made in Italy’ factor. Boasting Swiss movements, all the watches are produced one by one and assembled by craftsmen at the brand’s headquarters in Lucca, Tuscany. The majority of U-BOAT pieces are advanced, incorporating unusual techniques and materials – acid baths, carbon fibre, and more. From steel to titanium, tungsten, carbon, bronze, gold, silver and ceramic, all materials are selected with utmost care to ensure premium quality and outstanding design.

Italo loves to try things out without being influenced by the market. With a broad understanding of the meaning of innovation, new ideas are constantly being introduced by the Italian brand. Novel devices and methods, systems and mechanisms – all create incredible value for customers.

Behind every U-BOAT creating there is a story of inspiration and style. All U-BOAT watches stand out from the crowd because of the large crown on the left side of the watch case, and many of them as a result of their technical specifications, making them resistant to the most extreme climatic conditions. They can be read at a glance and are not cluttered by horoscopes or lunar phases. Each watch is a unique piece of work and the product of extremely sophisticated manufacturing processes. The watches have a prominent appearance that conveys a sense of discerning taste, confidence and power, in perfect harmony with the brand.


Stratos 40 BK

Stratos collection is designed with a smaller size with an extremely flat design in order to be worn under a pristine tuxedo or a suit. Its gleaming stainless-steel case is matched with a black, hand-finished alligator leather – only for the most dapper gentlemen.

Stratos 40 BK – R46 500

Stratos 45 BK

An altered version of the Stratos watch, this design is similar in size and dial. Its black strap is complemented by sapphire crystals on its case and an anti-reflective coating not only enhances its premium feel but also enhances its practicality.

Stratos 45 BK – R48 500


The new U-Boat dive watch, Sommerso, is designed to withstand the rigorous demands of professional diving. The watch features a rotating bezel with calibrated indexes every five minutes and an additional counter for the 24 hours of the day. It is also water-resistant up to 300 metres – perfect for the active man.

Sommerso – R34 995

LUKSbrands is a lifestyle and accessory company headquartered in Sandton, Johannesburg. Under the LUKSbrands distribution umbrella are international lifestyle brands: Skullcandy, Ogio, Neff, PAX, Lokai and Comply.
Based on the common thread of sports, music, art and fashion, the company specializes in the design, development, sales, and distribution of lifestyle apparel and accessories.

For purchasing enquiries, please visit
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