Understanding Hair Dryness and Breakage.

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Understanding Hair Dryness and Breakage.


Understanding Dry Hair and Breakage

Ethnic hair is more prone to breakage due to the actual physiology of the hair.

All hair types, at some point in time, will experience some degree of breakage as a result of over processing or excessive styling. However, ethnic hair is incredibly dry due to the actual makeup of the hair, making it more prone to breakage, damage and uncontrollable frizz.

The structure of the afro hair shaft is flat and twisted, and very thin in diameter, which varies along the length of the hair. Due to the tight curls that wrap around each other, serious tangles are formed which are difficult to brush or comb, and can often cause stress on the hair follicles if too much force is used, or the hair is pulled. This leads to breakage, and eventually hair loss.

The incidence and degree of traction loss in ethnic women are often underestimated and mistaken for other types of hair loss. It can start with seemingly innocent thinning at the front of the hairline but is then closely followed by overall hair loss.

Due to its unique structure, the processing, styling, and grooming of ethnic hair make it particularly vulnerable to damage, and the frequent use of a good quality, nourishing and conditioning treatments is absolutely critical.

What product should you use?
Your product choice should be determined by the ingredients – and one should look for products that are described as being moisturising, emollient, deep conditioning, elasticising, penetrative, nourishing and intensive. These products should also address the needs of the ethnic scalp, which is often prone to itching and flaking.

Key Ingredients:

Kalonji – or Black Seed Oil
Black seed oil is a natural emollient, making it incredibly softening and smoothing for coarse hair. Its moisturising properties can also prevent and treat unwanted scalp conditions, like dandruff.

Black seed oil is considered an adjuvant. This means that it can be combined with other ingredients (such as natural oils and essential oils), for additional benefits in preventing hair loss, slowing down the production of premature grey hair, and generally making your hair softer and more manageable.

Shea Butter
Shea butter comes from the seed of the karite tree and is a natural source of vitamin A. It not only helps the hair hold moisture but also adds a touch of shine and fullness to hair, as well as helps retain natural oil to reduce dryness.

Argan Oil
Argan Oil, originally from Morocco, contains a plethora of healthy components for one’s hair. Fatty acids reduce inflammation and promote blood circulation, in turn leading to hair growth. Argan Oil s high in Vitamins E and F, which are rich in antioxidants that repair cellular membranes, preventing sunburn and hair damage.

Celltone Advanced Hair Treatment
50ml/100ml – R199.90/R299.90
Celltone’s Advanced Hair Treatment combines Kalonji and a special blend of oils including coconut oil, shea butter, beeswax, argan oil, avocado oil, castor oil and jojoba oil. This unique formulation helps restore hair growth and promotes a healthy scalp, which is critical for maintaining a healthy head of hair all year round.
For purchasing inquiries:
For more information, please contact: info@redmarketing.co.za.

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