MINISO: The Powerhouse!

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MINISO: The Powerhouse!

The Retail Powerhouse!


MINISO advocates the philosophy of a simple, natural and quality lifestyle. The brand provides minimalistic products at a competitive price and outstanding Japanese quality.








Since the company’s inception in 2013, MINISO has expanded its brand to over 231 markets as of 2017 with over 2000 stores worldwide in countries such as China, the USA, the UK, the UAE, Australia, Malaysia and many more, with South Africa being the brand’s latest venture.
By 2020, MINISO aims to expand the brand to 100 countries with 10,000 stores and a $20 billion turnover. Locally, the brand is aiming to develop over 200 stores, creating countless employment opportunities.



MINISO South Africa currently has 5 stores trading in Maponya Mall, Menlyn Park, Norwood Mall, Golden Walk and Forest Hill City.




A Lifestyle

MINISO is not only a brand but a lifestyle. It does not blindly follow fashion trends and think that popular brands should be expensive. In contrast, MINISO develops products from a forward-thinking perspective.



MINISO tries to improve the design of products while making sure that the prices are reasonable, providing global consumers with simple but practical products.


The Customer

In stores, customers are exposed to excellent products, sharing the shopping experience with the brand’s warm and thoughtful service department whilst enjoying a delightful time. It is MINISO’s pleasure to share such a simple and happy life with the world!


Locally, the brand is aiming to develop over 200 stores, providing thousands of South Africans with employment opportunities.



Alex Mo, the M.D of MINISO South Africa had the following to say: “I am far from being a success. Economic inequality is a huge challenge we as a society are facing. We constantly have to do a lot of research in order to successfully build a strong team and produce an array of different products welcomed by a diverse group of people.”


Cooperation Policies

In the designated country, each market will be franchised with one exclusive agent, which will be authorised to develop “MINISO” in its prescribed region. Prior to receiving the agency authorisation, the exclusive agent will have the full rights to develop the sub-franchisees in its own market.

Qualifications needed to be a MINISO General Agent:

  • Recognition of MINISO and its products.
  • Rich investment capital.
  • Extensive experience in international trade as well as the retail industry.
  • Social resources in the local market such as excellent site selection or close relations with customs and the local government.



Norwood Mall, Norwood
Maponya Mall, Soweto
Golden Walk, Germiston

Forest Hill City, Centurion
Menlyn Park, Menlyn



For more information, please contact:

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