Introducing The MINISO Brand.

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Introducing The MINISO Brand.


RED Marketing is excited to announce that we have signed with MINISO, an international lifestyle brand.

MINISO specialises in household and consumer goods including cosmetics, stationery, toys, and kitchenware in a variety of colourways. From pastel pinks to baby blues and lime greens, MINISO stocks whatever your heart desires.
Co-founded in 2011 by Japanese designer Junya Miyake and Chinese entrepreneur Ye Guofu, the company has rooted their brand across the globe. Merely three years after its establishment, MINISO has expanded outside of the Chinese market and operates in 1,800 stores in Asia, Europe, North and South America, Australia. That was just the tip of the iceberg for the internationally acclaimed brand. Now, after launching their first store in Menlyn Park, Pretoria, they aim to open around 200 more.

Globally, consumers have flocked to the doors of MINISO stores for the creativity that surrounds their products. From toys to stationery, kitchenware, bathroom décor and tech gadgets, the brand prides themselves on adding splashes of colourful happiness to everyday life.

MINISO and its unique views and models create “high-quality, creative and low-price” products. It focuses on the essential value of all products and raw materials having undergone rigorous tests to ensure the quality. MINISO strive to deliver products that are safer, more appropriate and cheaper for every consumer.



MINISO has also brought together a number of designers from Japan and northern Europe, including a team that has won the “German Red Dot Design Award”. These designers will produce products that meet the demands and aesthetic values of South African consumers according to their needs and interests.

Menlyn Park Shopping Centre
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