RED Marketing Partners with LUKSbrands!

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RED Marketing Partners with LUKSbrands!




LUKSbrands is a lifestyle and accessory company headquartered in Sandton, Johannesburg. Under the LUKSbrands distribution umbrella are international lifestyle brands: Skullcandy, Ogio, Neff, PAX, Lokai and Comply.

Based on the common thread of sports, music, art and fashion, the company specializes in the design, development, sales, and distribution of lifestyle apparel and accessories.

Passionate about action sport, fitness, music and fashion, two friends Dustin Botha and Daniel Hoffmann founded the company in 2008 in Johannesburg to provide their consumers with unique accessories not offered by the brands already established within the market. Their early product offerings quickly turned into a private label business as they began designing, developing, and manufacturing accessories for a number of well established brands.

LUKSbrands distributes international lifestyle brands to retailers as well as sourcing, design and development of custom branded products nationally and in parts of the Asia-Pacific region.



Skullcandy is the original lifestyle and performance audio brand, inspired by the creativity and irreverence of youth culture. Skullcandy is one of the world’s most distinct audio brands, bringing unique technology, colour, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance.






PAX Labs is making smoking obsolete. The company is a leader in portable heat-not-burn, vaporization technology. With technology, innovation and product design at the forefront, PAX Labs has sold over one million PAX devices in the loose-leaf vaporizer, revolutionising the modern-day smoking experience.





Launched in 2002, Neff offers a range of fashion and lifestyle watches at affordable prices.

“We are like a gumball machine; spitting out endless flavours of fun for the world to consume,” stated Shaun Neff, owner.

Neff is not confined to one specific category. Instead, they are defined by reaching across multiple platforms like sports, fashion and entertainment. Backed by the biggest names in sports and entertainment, Neff lives for fun. The likes of Snoop Dogg, Wiz Khalifa, Mac Miller, Kate Upton and many more have pushed Neff and their creative boundaries to produce watches which serve endless flavours of fashion!






Founded in 1987, OGIO is an innovative designer of endurance packs, power sports gear bags, travel luggage, business carriers and urban tech backpacks for every kind of lifestyle.

Infusing OGIO’s intensely focused bag designs with the vision of today’s top athletes results in what many think are the best backpacks and bags on the market.

Award-winning global leader in gear bag design and manufacturing, OGIO still thrives on the substance that spurred its existence: vision. With a specialised product range, loaded with excess features, OGIO dishes out the inner extreme everyone craves. OGIO’s eminence emerged with a die-hard crew and collective insight from moto, BMX, skate, snow, and surf to revolutionize bag design.





Sometimes you’re on top – stay humble. Sometimes you’ve hit a low – stay hopeful. Each Lokai is infused with elements from the highest and lowest points on Earth. The white bead carries water from Mt. Everest, and the black bead contains mud from the Dead Sea. These extreme elements are a reminder to the wearer to find balance – staying humble during life’s highs and hopeful during its lows.

They believe that giving back brings balance, so Lokai donates 10% of net profits to charity partners.






Rooted in unique viscoelastic memory foam technology, Comply’s tips conform to the shape of the ear canal at body temperature for a dynamic custom fit. Your ear canal shape and size change with movement and temperature. And now your earplugs change with you.

This true fit seals in low frequency energy. It won’t leak bass, for a richer sound. Materials are also engineered to provide optimal friction coefficient, so tips stay put.



RED Marketing is thrilled to be working with LUKSbrands and looks forward to a prosperous future with the brand.
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