The male grooming industry has shown significant growth over the last few years and the global market is predicted to reach US$43.6 billion by 2020. This is largely because of changing perceptions of masculine beauty.
According to a new report by Global Industry Analysts, men across the world are becoming increasingly image conscious and therefore pay more attention to their looks. The association between good grooming and personal confidence has also been recognised with young males willing to spend more money and time on elaborate grooming routines.
Male grooming products are therefore expanding from traditional shaving products, deodorants and basic bath and hair products to more sophisticated cosmetics such as concealers and sunscreens with more frequent purchases of moisturisers, antiageing creams and skin whitening formulations.
Celltone recognises this growing segment and whilst none of its products are male specific, all Celltone products are suitable and beneficial for male skin. In fact, Celltone is the official skin and sun care supplier to the Protea Cricket Team and as such, the players have access to all Celltone Face Care and Sun Care products as well as Celltone Gel and Celltone Tissue Oil.
Both the Celltone Gel and Celltone Tissue Oil are particularly suited for use by sportsmen and those who spend a lot of time in the sun as they effectively nourish and rehydrate skin after sun exposure.
A simple routine to follow:
2. Follow the cleanse with Celltone Gel and Celltone Daily Moisturiser SPF15.
3. If spending time outdoors, protect the skin with Celltone’s Sunscreen SPF30/50.
Celltone Skin Care was launched more than 6 years ago and is a unique skin care range with products that address various skin care concerns including dark marks, wrinkles, spots and break outs and dehydrated skin. It also has a range of quality sun screens.
The range’s hero product, the legendary Celltone Gel contains snail gel extract – which became a global skincare phenomenon after workers harvesting snails discovered their hands became softer, smoother and younger looking. Snail gel extract is used in many of the range’s products including its premium Tissue Oil and luxury face care range.
Celltone is a proudly home grown brand that looks to provide solutions to problems that are unique to the South African and African market but which are not effectively addressed by international brands.
Celltone Skin Care is the proud skin care and sun screen provider to the Proteas Cricket Team. Celltone also supports Gift of the Givers through its Celebrate and Donate takes part in the Care for the Caregiver programme. #begoodtoyourskin
Celltone is also available from Dischem, Clicks, Pick ‘n Pay, Game, RED Square, Edgars and Independent Pharmacies.