Antony Morato – I Am Who I Am

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Antony Morato – I Am Who I Am

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I Am Who I Am


I Am Who I Am

“I am who I am.” No fear or dread.

Antony Morato’s new advertising campaign is geared towards anyone and everyone, encouraging all to embrace their unique essence and communicate it through their look.

The shoot was curated by Sofia Malamute in Los Angeles, a young photographer from Argentina. Able to manipulate shades of black and white, Sofia introduces abstract and geometrical hues, where the colour of the sea and sky matches the monochrome shades of the collection.

All the images will be used for communication. This season Antony Morato will be splashed across social and digital channels and, as usual, on print and big surfaces, like billboards and maxi billpostings.

Even the logo has been renewed. With small variations refining and polishing it in order to guarantee the highest quality on every basis.

Without distorting the historical appearance of the brand, the campaign encourages the growth of Antony Morato in a few strokes, expressing its acquisition of a higher status.

For more info, images and product requests please contact or 011 885 6848.

Hydraulics Sandton
011 884 8538
011 884 8539

Hydraulics Eastgate
011 622 2711

Hydraulics OUTLET Newtown Junction
011 029 7730
011 029 7731

Antony Morato
Mall of Africa
011 517 2435


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