For Fall/Winter 2016 REPLAY appoints Italian and rising star in the world of fashion photography Giampaolo Sgura to capture the season’s ad image for the second time. The campaign features black & white portraits in chiaroscuro mode with aerial views of New York in the background. The result is reminiscent of some of the most iconic shots ever of the city.
Protagonist of the scene is a young, rebel spirited couple portrayed by Canadian model Crista Cober and by the French Adrien Sahores. Children of the times, they unabashedly express personality and youth, a rock attitude that’s authentic, edgy-cool.
With true style they sport the energy coming from the street, combining favorite items from the closet with the latest distressed or destroyed denims. Jeans with a real story to tell.
This new F/W 16 REPLAY campaign represents the brand’s evolution toward an organic and coordinated vision that’s more sophisticated and contemporary than before. All while upholding the tenets of the REPLAY heritage.