Painting the Country RED – RED Marketing goes national

November 5, 2015
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November 20, 2015
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Painting the Country RED – RED Marketing goes national


Painting the Country RED – RED Marketing goes national

RED Marketing has been a player in the public relations, marketing and advertising industry in South Africa for well over a decade. Since the conception of Redefine.Evolve.Direct in 2003, Daniel Calbacho’s dream of building an agency that brought new thinking and impeccable services to its clients has been realised. Twelve years on – RED Marketing continues to live its mantra of “building brands” every day.

In 2012 RED Marketing formalised its expansion into the digital communications realm when Daniel partnered with ex Management Consultant and strategy specialist, Luke Heydenrych. Together the powerhouses of knowledge joined forces, expanding the RED Marketing team – building the social media and digital communications division from the ground up. Together the team focused to develop new ways of delivering innovative and creative solutions to clients. Dipping their toe in the proverbial pool of digital branding for the first time.

Looking forward to the future, RED Marketing is taking another big stride to welcome in a new era for the business – greater accessibility and increased service delivery for its invaluable clientele… RED Marketing Cape Town.

In January 2016, RED Marketing will be opening a Cape Town office. Over the years many brands have approached the team in the retail, property and products industries in need of branding and communication assistance. Many of which have been based in Cape Town. In some instances, the brands have desired a near by support structure for their brand; opting for Cape Town based service providers due to their proximity. In an on-going effort to drive customer satisfaction and impeccable service to our clients, the RED Marketing executive team has made the call to expand our horizons and establish a presence in the 021.

What does this mean for their existing clients? Well, the Johannesburg office continues to grow from strength to strength with new account managers joining the team. RED Marketing makes it a habit to seek out diversity and varied thinking, with team members from retail, digital, consulting, marketing, journalism, archaeology and psychology backgrounds. None of this will change! In fact, it will continue to grow.

Luke Heydenrych, Director of social media and digital communications will be relocating to Cape Town to open the office there. He will continue to oversee all digital, content and community management and innovation albeit being based in the gorgeous “Mother City”. In its endless pursuit of thought leadership and dynamic service delivery, RED looks to establish a nation wide physical presence, to grow the accessibility of the services they offer in the field of brand communications.

“Although Johannesburg is the main economic hub within South Africa, we are excited by opportunity to spread our footprint into Cape Town. It’ll allow our clients greater touch points with the media and for RED to work with clients based in the Mother City,” from MD Daniel Calbacho.


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