Wellness is not a trend; it’s the perfect balance between body, soul and the environment: it’s a philosophy and a lifestyle. Replay used this as inspiration and merged this with its denim DNA which resulted in the creation of Hyperskin: a revolutionary product which combines performance, lightweights and 100% natural fibers.
Hyperskin is hyper elastic: being natural movement bidirectional. This bidirectional hyperstretch material ensures a 100% elasticity and shape recovery, redefining denim’s performance benchmark.
Hyperskin is hyper light: natural motion sport are driven by lightness; despite the high performance of the fabric, Hyperskin also redefines the benchmark for lightweight with the final product weighting only 200 grams.
Hyperskin is hyper natural: its exceptionally elastic and lightweight fabric is made of 100% natural fibers and guarantees natural breathability.
It is available in two models for women: a super skinny five-pockets with an extremely adherent fit from the hip down and a snug push-up effect bottom and a jegging, yoga pant-style model.
The jeans come in four different washes: a Raw Grey shade wash which keeps an original raw fabric look, a Blue shade achieved with a light bleaching process to obtain an intense mid-blue hue, and a super softener for an amazing feel, in Marble and Dark Black.
In this special project Replay joined forces with İSKO™, worldwide leader in the production of denim fabric. The goal was to develop a revolutionary product that would, once again, see Replay and İSKO™ as protagonists in the scenario of denim innovation.
Hyperskin will be in stores at the end of October 2015. These Replay jeans will be available n South Africa at Replay concept stores, Hydraulic concepts stores and select boutiques nation wide.
At the heart of the international launch is a high-energy, integrated, global campaign, created by 180 Amsterdam. Supermodel Irina Shayk stars in the campaign, which disproves the fundamental law of the universe which asserts: you can’t workout in jeans. The amazing performance of Hyperskin denim is showcased by Shayk as she puts it through its paces with a supermodel workout routine and causes the minds of her fellow gym buddies to be blown away.
The launch will feature online, print, social and in-store promotions.
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Fashion Box S.p.A.
Established in 1981, Fashion Box is an Italian denim clothing company which enjoys world-class status. Based in Asolo (Treviso), this international leader in the sector creates, promotes and markets casual wear, shoes and accessories for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY. At present Fashion Box products are sold in over 50 countries worldwide: across Europe, the Middle East, Asia, America and Africa. Flanking the company’s own chain of 200 stand-alone stores is a wholesale distribution network of 3,000 multibrand sales points. Exports account for approximately 87% of the total sales volume.
A leading company for denim production at global level, İSKO™ is part of the SANKO holding. Thanks to its wide range of innovative textile products and technologies, suitable for any requirement in the industry
Denim, İSKO™ is aimed at the top segment of the market. İSKO™ has offices in 35 countries all over the
world. İSKO is a trademark of SANKO TEKSTIL