Johannesburg, 1 October 2015, Last night Clarks- one of the biggest shoe companies in the world launched its SS15 collection, at Trio restaurant in Greenside. Dubbed Joburg’s go to socialising spot, this local gem is famous for its delectable food and artisanal coffee’s. A perfect eatery to showcase Clarks’ latest range- a mix of British street culture and hip street wear trends for spring and summer.
The laidback ambience created by the evening’s entertainment began with DJ combo, Barry Weedon and Katlego Maponyane, from the Party Club. As a feature, rising star, Warrick Ryan sang a toned down acoustic set while great conversations flowed. Joburg’ s fashion elite were treated to an indulgent, delicious and decadent three course meal- designed to keep refined palettes happy.
Trio’s courtyard was transformed into a picturesque bohemian setting which allowed for a visual feast while viewing the Clarks SS15 collection. Freelance fashion stylist, Klara Van Wyngaarden was tasked with creating a wonderland. The setting: a rustic walk down a British side street laced in flowers, fruit, bunting and fairy lights. A bonfire completed the bohemian feel.
Shoemakers since 1825, Clarks’ SS15 collection provides a fresh take on the brand’s timeless iconic styles. It recaptures the essence of the brand, whilst still delivering effortless British style with a contemporary twist.
Underpinned by the lifestyle needs of the modern sartorial man, this season’s men’s collection spans a range of casual to formal shoes and sandals. Colours are kept muted yet refreshing, whilst textures become the forefront of the collection – combining suede, soft leather, moccasin and cork with a notable attention to the smallest of details.
The collection takes inspiration from key seasonal trends, which Clarks has combined with its own unique and remarkable archive of over 22,000 styles. It’s these influences in particular that have helped create a men’s collection like no other, with styles that seamlessly combine the classic and the contemporary, with the true shoemaker’s craft.
Touching on significant SS15 runway trends such as sports luxe, masculine tailoring and minimalist, the latest women’s collection designs are sophisticated with a considered update. Clean lines and dusty soft leathers deliver understated elegance, while strong bold colours, textured fabrics and metallic finishes bring a breath of fresh air to unmistakable seasonal favourites.
Editor’s Note: About Clarks
From our beginnings as the entrepreneurial idea of two brothers in the small Somerset village of Street in England to a global shoe brand operating in 130 countries, Clarks has come a long way in its 190 years.
There have been numerous highlights along the way, from being admired by Queen Victoria at the Great Exhibition to helping with the war effort and pioneering specialist fit techniques for school children’s shoes in the 1950s. The new Brown Petersburg slipper- a revival of the first style created by Clarks- brings the story together
In the 190 years since Clarks’ inception, the combination of style and comfort has been at the heart of the brand.
Innovation has always been one of the important elements of the Clarks philosophy. Throughout our history, there have been pioneers but perhaps the one whose influence is most apparent in Clarks today is Nathan Clark.
Clark served with the British army during the 1940s, throughout Africa and Asia. During his travels, he came across a simple suede boot which his fellow soldiers had bought in the bazaars of Cairo. Convinced that the boots were the next big thing, he took his design to the Clarks board when he returned to the UK. Unfortunately, they were not convinced.
Nevertheless, Clark persevered and his Desert Boot quickly became a style hit, gaining cult status from young people around the world. The Desert Boot is still one of the most popular shoe styles in the world today but the story of its origins remains largely untold.