FC Barcelona star player and Captain of the Brazil national football team, Neymar Jr, joins Replay as ambassador. The three-year partnership between the footballer and Fashion Box, holder of the Replay brands, captures both the burning desire for excellence and the strong sense of synergy shared by the Brazilian champion and Italy’s leading premium denim label. Neymar Jr will be wearing Replay clothing and lead one of the brand’s exciting new advertising campaigns, the first of which will be launched later this year. This partnership will be further consolidated through Neymar Jr’s valuable creative input in the design and development of Fashion Box’s special Neymar Jr. collection ”NJR”.
Despite his young age, Neymar Jr already has many major achievements to his credit at club, national and individual level. Acclaimed as one of the world’s greatest soccer talents, he plays alongside Lionel Messi and Luis Suarèz forming the infamous trio “MSN” (the initials of their surnames), FC Barcelona’s phenomenal strike-force which has no equal in the club’s and, arguably, football’s history.
Replay CEO, Matteo Sinigaglia, comments: “I am thrilled at the association of our brand with such an outstanding talent. Neymar Jr is not only an amazing champion, he is an icon, an inspirational figure who excites and energizes the public in general, not only FC Barcelona and Brazil fans, thanks to the passion and determination he demonstrates on and off the field. Similar values are very much what Replay is all about. Our partnership is the result of this common vision.”
Neymar Jr adds: “When I was approached by Matteo for this project I immediately said yes at the opportunity to represent a fashion brand which I feel matches my own style. I have been wearing Replay denim since before this partnership so it is very exciting to now become a member of the Replay family.”
Replay’s partnership with Neymar Jr is a further confirmation of the fine connection the company has with the international sports community. Notably, the brand is already official sponsor of FC Barcelona, kitting all Barça players and staff with exclusive Replay smart casual wear and shoes.
Fashion Box S.p.A.
Established in 1981, Fashion Box is an Italian denim clothing company which enjoying world-class status. Based in Asolo (Treviso), this international leader in the sector creates, promotes and markets casual wear, shoes and accessories for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY. At present Fashion Box products are sold in over 50 countries worldwide, across Europe as well as in the Middle East, Asia, America and Africa. Flanking the company’s own chain of 200 stand-alone stores is a wholesale distribution network of 3,000 multibrand sales points. Exports account for approximately 87% of the total sales volume.