Anni King: Less is so much more

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Anni King: Less is so much more

Anni King: Less is so much more

Us ladies often love to flaunt our large and oversized totes. We fill them with everything from our wardrobe, kitchen, office and the occasional emergency chemist.

Though these “…just in case” items may come in handy at two days maximum a year, perhaps we should give our over-burdened physiques a bit of a break. We can all admit that while we all love an all-you-can-carry bag, this usually ends up with you carrying a small animal on shoulder or in your hand, while you attempt to maintain your stiletto strut.

Thankfully the fashion gods have heard our silent pleads of anguish. Small bags are finally making a comeback, in a BIG way. Everything from pastels, metallics and dainty cross body purses. Small bags have the supernatural ability to transition from work to evening without blinking. More importantly, they make the duty of shopping much more bearable and pleasant. No more slanted postures or having a significant other holding your precious cargo.

Downsizing is also universally chic, practical and timeless (think the quintessential Parisian femme). Anni King has a range of retro and modern bags that come in different fun colours (and the staple black), shapes and textures. Choose from an array of formal or casual with a swanky sling or if you prefer just handles. Small bags also look much sleeker and much less bulky.

If you’re sick and tired of digging around for lost items, walking around carrying Pandora’s box and embarrassingly searching for your phone while it rings in a meeting under the pile of everything, small bags are the way to go.








About Anni King:

The founder and lead designer of the Anni King collection is Joanna Chen, who was raised in South Africa. The idea originated when Joanna came to realise that for a woman, a handbag not only fulfils a function, but it also makes a statement about her personality.
The name for the collection is a fusion of her middle name ‘Anni’ and ‘King’, which is her father’s name. Through the Anni King range, Joanna wishes to profoundly touch the lives of women, whilst creating a legacy that will make her family proud.
Joanna has an uncompromising approach to quality, right through from the design, to the detail. Ultimately, every Anni King handbag is a creative expression; A WORK OF ART.

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