Stretch Your Limits: Replay drives the stretch denim revolution

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Stretch Your Limits: Replay drives the stretch denim revolution

Replay changes the rules of denim by stretching the limits of the manufacturing process, and brings the concept to the fore by launching the Replay Hyperflex collection; an innovative product where the stretch denim experience attains new heights.

The main features of Replay Hyperflex are 100% elasticity, incredible shaping performance and superior comfort. This means that Replay Hyperflex offers complete ease of motion, great shape retention – no sagging or deforming even after considerable wear; plus a luxurious feel.

The fabrics used comprise of Lycra for stretch, and an external layer of cotton is what gives the jeans an authentic denim look. The external cotton layer protects the Lycra ensuring that the stretch factor is not compromised by neither industrial nor domestic washes.

Fits for women go from a super skinny five-pocket with a snug push up bottom, to a skinny jean with distinctive biker inspired detailing, and all the way to the very latest in a straight leg style.

Guys can choose between a skinny low waist five-pocket jean and a slimfit regular waist style with softly tapered leg.

The jeans come in three different washes: a very dark tone with a rich sheen, a medium tone with a pale yellow dirty tinge and a light tone with quiet brilliance. In December Replay will also introduce their first “colour capsule” – black and light & dark grey, to be followed in February 2015 by one featuring a fab selection of bright upbeat hues: azure, lime green, coral red and white for her and red, hunter green, turquoise and white for him.

Replay Hyperflex will hit the market in October 2014.

Replay Hyperflex_Alessandra Ambrosio_SPReplay Hyperflex_M914_000_661_523_02sml
Replay Hyperflex_Neymar & FC Barcelona_SP_SL Replay Hyperflex_WX689_000_661_519_02sml

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