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Italian fashion brand Freddy, famous for their WR.UP® denim and fit ranges of bum lifting wonder pants, has opened their first store in 44 Stanley Ave Milpark. Media, bloggers and brand fans attended the launch on the afternoon of the 14th May. The compact store, called the Freddy Pant Room is home to a host of trendy and fashionable denim and active exercise pants. All of the pants in the store feature the WR.UP® technology giving all those ladies who try them their best possible derrière. The Freddy Pant Room can be found at shop no. 15
WR.UP was launched in October 2012 by Italian based brand FREDDY. WR.UP is an entirely new product category, fashion active shape wear which is driving universal appeal through its diversity of use. To date WR.UP is available in over 25 countries worldwide including the key strategic markets the US, UK, Russia and Japan. The success of WR.UP has driven FREDDY to create an entirely separate WR.UP division within its organisation with a dedicated WR.UP production facility intended to cater exclusively for future and anticipated global demand. Since its launch WR.UP has sold 1 000 000 pairs. WR.UP is targeted to woman of all ages, our core customer is between the ages of 25-55.