Introducing WR.UP jeans by Freddy South Africa
The Freddy range of clothing was created in Italy in 1976. After 34 years of research and attention to the characteristics of the female body, the WR.UP collection was launched in 2012. The first styles that are taking South Africa by storm are the corsair style trousers from the WR.UP collection. With breath-taking curves to produce the perfect fit, the WR.UP technology offers trousers, shorts and capri pants that enhance the shape of all woman, designed and patented by Freddy.
The structure of the WR.UP pants reflect a close study of the smallest detail needed to shape curves while ensuring a pleasing fit at the same time. The secret to the perfect fit, are the silicone inserts on the back with strategically placed stitching to support the buttocks and thighs, giving you a flattering figure. The fit is body-hugging and comfortable, ideal for everyday life. Once tried on, the results are so incredible that you will never want to take them off.
WR.UP was launched in October 2012 by Italian based brand FREDDY. WR.UP is an entirely new product category, fashion active shape wear which is driving universal appeal through its diversity of use. To date WR.UP is available in over 25 countries worldwide including the key strategic markets the US, UK, Russia and Japan. The success of WR.UP has driven FREDDY to create an entirely separate WR.UP division within its organisation with a dedicated WR.UP production facility intended to cater exclusively for future and anticipated global demand. Since its launch WR.UP has sold 1 000 000 pairs. WR.UP is targeted to woman of all ages, our core customer is between the ages of 25-55.
Freddy South Africa
Like us on Facebook: Freddy South Africa