Can you say business man, motoring journalist and creative genius in one sentence, well that’s Daniel Calbacho. Daniel began his career after finishing his degree at UNISA and started off in marketing at the House of Busby. In 2003 Daniel left the House of Busby to peruse his own business, RED Marketing, a PR agency. RED Marketing focuses its spotlight on the things Daniel enjoys: Fashion, design, hotels and all things lifestyle. Here is a bit of a one-on-one with Daniel.
Daniel, Jack of many trades.
I think back on my life and can firmly see an evolution of myself. I follow my passions and where they take me. I live with certainty and attempt to maintain happiness in all that is Daniel Calbacho.
I am driven by my passion to create and solve. I have a love for design and business at the same time. This has led me to start a PR agency, an interior design business, a social media wing and in the last 18 months, I began my journey as a motoring journalist.
Daniel, the businessman.
I have changed as has the world around me. RED Marketing used to be a creative design agency with a PR division. The recession struck and the PR business boomed and the advertising and design business shrunk. Suffice to say, we adapted rather well and grew from strength to strength. In the last five years, the electronic age has opened up the landscape for digital media. RED started a social media division in 2010 and has seen phenomenal growth.
I have been asked many times, what makes RED different from other agencies? To be honest, the team that is RED Marketing are less interested in our competitors, and rather focused on what makes us get up in the morning. It’s all about passion and the gratitude that comes with that. Sure we need to stay abreast of innovation, so we embrace it rather than fear the unknown.
Daniel, the motoring journalist.
From the minute I could walk and talk, I have had an interest in cars. This has been a childhood passion. By creating the opportunity, and taking a chance on myself regarding my ability to play the other side of the coin so to speak, PR to journalist. The motor industry really is “boys and their toys”. It’s a fantastic mix of innovation, design and technology. Each encounter with a new vehicle is really a playful one. I get to be a grown-up kid and write about my experience with these fantastical machines.
Daniel, the enthusiast.
To keep learning and growing is what I aim to do in the future. Each person in the RED team gets to express who they are and what they like. We then inevitably start to work with clients that we feel passionate about as a result. So here’s a toast to passion and growth.
What is next for Daniel? I think I would like to add teacher to my list of jobs. Perhaps in the future I will peruse my desire to motive youngsters: Motivation in regards to work, life and inner strength. The sky is the limit for all of us. Limitations and fears are not real so dream big people and let’s do this!