The Clarks brand hires RED Marketing for PR and Social Media services

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The Clarks brand hires RED Marketing for PR and Social Media services

Clarks South Africa, has hired the services of the fashion and lifestyle press agency RED Marketing. Both traditional PR and Social Media services will be used as part of the Clarks marketing plan for 2013.

Clarks footwear is all about style and comfort. As we see it, you can’t have one without the other. Our designers seek out the freshest trends from cities around the world, and then interpret them in a way that’s just right for our customers. From fashion-forward trendsetters to people who prefer timeless classics, Clarks is for anyone who appreciates craftsmanship, premium materials and innovative technologies—so they can get out there and do what they love to do.

At Clarks, we design, innovate, manufacture and sell more than 50 million pairs of shoes every year. Operating in over 35 countries, we have ambitious growth plans as we position Clarks as a truly global brand. That’s why we’re revolutionizing the way we work as a global business. We’re also busy working on new creative collaborations, developing cutting-edge footwear innovations and pioneering inventive ways to take our brand to new consumers in new places.

While change is a constant and innovation is a Clarks hallmark, we never lose sight of the values that have made us the business we are today—the values that have been central to our success for the past 185 years. We believe in treating customers, partners, suppliers and each other with honesty, integrity and respect. Our heritage inspires us to keep moving forward.

 

History

Born in Street, Somerset in 1916, Nathan Clark was an Oxbridge scholar, a soldier and a global ambassador for the family business founded by his forebears, James and Cyrus Clark. He was a collector of classic cars and an Englishman in New York. He was also a shoemaker whose lifelong passion led him to create not only the iconic Desert Boot but also a whole range of ground-breaking footwear styles.

 

 

Throughout his life, Nathan’s sense of adventure and curiosity took him all over the world but, true to his roots, he kept an office at Clarks’ UK headquarters. It was a retreat, which after Nathan’s death in 2011, revealed a treasure trove of sketches, ideas and inspirations. And among the dusty piles of unfinished projects for men’s shoes, one in particular cried out to be completed.

Nameless then, but now reborn as Duty Desert and Duty Trek, the resurrected style is both an homage to Nathan’s original vision and a modern classic.

 

 

PR contact:

Rachel Perrin PR Director


Tel 011 484 9088

Fax 088 011 484 9088

Cell 072 534 2129

Address 1st Floor, 5 Girton Road, Parktown, Joburg, 2193

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