Superga #socialmedia #2013

Kappa goes socially savvy
February 6, 2013
Thaba Ya Batswana Lion Cub Education Centre
February 6, 2013
Show all

Superga #socialmedia #2013

Lets face it, it’s all about #’s, fans, likes and followers! The Superga brand isn’t short of fans and is pleased to have a large social media following in South Africa. Our fans are interactive and part of a social network that, from a viral perspective, is growing faster then we can put shoes on to customers’ feet.

For a marketing standpoint, the Superga brand will be investing in the development and rapid growth of its social media platforms in South Africa. Both Facebook and Twitter are our social media applications of choice and will be launching an Instagram account this winter. You can follow them on Facebook if you search for “Superga SA” and their twitter handle is @supergashoes.

Superga Story


In 1911 in Torino, Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925 his designs expanded to included footwear with vulcanized rubber soles and the Superga 2750 Heritage style was born!


After the war, Superga restarted production specializing solely in the production of high quality footwear. In the 1970s, Superga diversified to add sport shoes with technical attributes. Now the collections include Superga City collections and Superga Country rubber rain and outerwear boots in addition to the original Superga Vulcanized and Sport lines.


The 2750 has been an icon from the beginning. Long a favourite for taking Italians from the city to the beach, to weekends away. It is easy to wear and designed to dress up casual sportswear. It can be washed like your favorite jeans to create your own vintage look.


The 2750 low cut style has an open lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well dressed whether worn at the beach or at the office.


Superga celebrates the fun lifestyle of the 2750 by offering a wide range of colours, fabrics and prints each season for women, men and children. We keep the best selling canvas, linen, and leather colors in stock all year. Look out for Italian original prints each season!


Serious fashionistas will love Superga Limited Editions featuring the 2750 in small production collectable designs.


There’s more fun to come. Enjoy!




Social Media contact

Luke Heydenrych Social Media Director
 011 484 9088 Fax 088 011 484 9088 |

Comments are closed.