Kappa®, the Italian sportswear brand has hired the professional services of social media experts, RED Marketing. The RED Marketing social division, called RED #social, is excited to be working with this iconic sports brand. The partnership between the two brands was initiated out of the growing number of social media users in the South African market. In these dynamic times, lies the opportunity to communicate directly with the Kappa® customers. This engagement is a commitment, one which is an investment in the long term marketing growth of the Kappa® brand in South Africa.
You can follow them on Facebook by searching “Kappa South Africa”, and their twitter handle is @kappa_sa
Italian sportswear brand Kappa® was created in 1978 by Marco Boglione and Maurizio Boglione. Though three decades have passed, the brand has always been dedicated to active and dynamic people, who when practising sports, need technical and functional clothing with a modern, engaging and coloured style. Kappa® collections include sports footwear and accessories designed to guarantee the best performance. In 1979 Kappa® (Robe di Kappa Sport at the time) sponsored for the first time in Italy a famous football team, Juventus. The brand gained popularity at world level five years later, during the Olympic Games in Los Angeles in 1984, when US athletes wore Kappa® sportswear. Today Kappa® is a global sponsor of important football, rugby, basketball, volleyball, F1, rally, ski, sailing, golf, fencing, martial arts teams and sports federations.