SMACS.CO.ZA LAUNCHES, THE FLUX CHAIR TO THEIR ONLINE SHOWROOM*

SMACS.CO.ZA LAUNCHES TO BRING DESIGN + WITHIN + REACH TO MILLIONS OF SOUTH AFRICAN INTERNET USERS. IT IS WHAT IT IS.*
December 11, 2012
NOW AT SMACS.CO.ZA, A WORLD FIRST, AN UMBRELLA THAT PROMISES TO BLOW YOU AWAY*
January 18, 2013
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SMACS.CO.ZA LAUNCHES, THE FLUX CHAIR TO THEIR ONLINE SHOWROOM*

Shopping boutique Smacs.co.za has opened, as a lifestyle and technology

platform for design and homeware shopping fundi’s. Unique to Smacs* is the Flux brand,

design specialists in chairs. Flux created a world first in their genius chair design,

with accompanying cushions. It sounds impossible to create a chair that one could stack 77 chairs in less than one metre but with the Flux Chair the impossible is possible.

Flux Furniture Designers Douwe Jacobs & Tom Schouten graduated in 2008 from the TU Delft, The Netherlands. In 2009 the Flux chair design won both the New Venture entrepreneurs competition and the Philips Innovation Award. The Flux Chair is the actualization of Douwe Jacobs’ graduation project.

In search of inspiration for a line of folding furniture, he became fascinated by the art of paper folding. Driven by the possibility of creating elegant shapes with curved fold lines and a single flat sheet, the miniature scale models started to resemble the chair’s unique form. A few hundred paper chairs later and he finally hit on a winning model.

Together with his fellow student Tom Schouten, Douwe formed the company Flux Furniture. This partnership enabled them to realise a production ready patented product from the first folded paper designs.

The Flux Chair surprises with its extremely sturdy construction (tested to 160kg by TNO/ TUV) and is also ideal for use outdoors.

The flux chair is the new means to make extremely flat foldable furniture with dimensions of: 77 x 85 x 1,5 (!) cm (stored); 64 x 62 x 85 cm (chair) and a weight of only 4.3 kg.

For your comfort and convenience there is the range of Flux accessories that include the Flux Chair cushion available in 4 colours, and the extremely handy storage system which allows you to hang and store up to 6 chairs on your wall.

Mix and match the Flux cushions with the Flux chair to bring some colour to you space, or use them at an event to add that extra flair.

The Flux chair is a definite must have for design lovers. The Flux chairs and accessories are available in 8 wonderful colours!

Online shopping store for design, decor, furniture, homeware, and lifestyle products.

 

http://www.Smacs.co.za

http://www.facebook.com/Smacs.co.za

http://www.twitter.com/SmacsSA

 

ABOUT SMACS.CO.ZA

SMACS*.CO.ZA IS SOUTH AFRICA’S ONLINE SHOPPING DESTINATION FOR DESIGN AND HOMEWARE. ACCESS

HARD TO FIND AND UNIQUE LOCAL AND INTERNATIONAL PRODUCTS ACROSS THE LATEST DECOR,

FURNITURE, HOMEWARE, LIFESTYLE AND FASHION BRANDS DESIGN + WITHIN + REACH. IT IS WHAT IT IS.

 

SMACS.CO.ZA WANTS TO MAKE GOOD DESIGN ACCCESSIBLE* WE WANT TO SHOWCASE DESIGNERS

WORK*DESIGNERS HAVE SUCH GREAT STORIES, WE WANT TO TELL THEM* WE WANT OUR CUSTOMERS TO

HAVE FUN SHOPPING AND DISCOVERING NEW PRODUCTS AND BRANDS* WE’RE BUILDING A DESIGN

COMMUNITY, GET INVOLVED* WE WANT CUSTOMERS TO HAVE ACCESS TO INTERNATIONAL DESIGN AND

HOMEWARE* WE GO CRAZY FOR GREAT DESIGN AND WANT TO SHARE THE LOVE* WE WANT TO BRING

DESIGN WITHIN REACH*

 

PRESS CONTACT

Rachel Perrin PR Director
Tel 011 484 9088 Fax 088 011 484 9088 Cell 072 534 2129
Address 1st Floor, 5 Girton Road, Parktown, Joburg, 2193
rachel@redmarketing.co.za | www.redmarketing.co.za



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