Did you know 1,100,000,000 umbrellas get thrown away in the world every year, because they don’t perform in the wind? Smacs.co.za, the lifestyle and technology platform for design and homeware fundi’s, has launched the world’s strongest umbrella, the senz original umbrella. At senz° they don’t take this pollution for granted and this is how one genius idea was developed.
senz° was born out of pure frustration with traditional umbrellas. You’re probably very familiar with all of the well known umbrella struggles yourself: Umbrellas go inside-out, break, poke you in the eye, limit your visibility, don’t protect your back, etc. Today, some 3400 years after its invention in Egypt, the umbrella is basically regarded as a necessary evil that everybody all over the world dislikes.
The senz° story began with three friends who met at the University of Technology in Delft, the Netherlands who together decided to tackle this problem. The senz° umbrella they designed, always finds the most comfortable position in the wind, doesn’t go inside out and is windproof up to 100 km/h – unmatched in performance and style.
‘We are thankful that our designs have won all major design awards in the world and have been embraced by many innovators and fashionistas from around the globe.’ -Gerwin Hoogendoorn, CEO and creative brain of the senz° family
Online shopping store for design, decor, furniture, homeware, and lifestyle products.
SMACS*.CO.ZA IS SOUTH AFRICA’S ONLINE SHOPPING DESTINATION FOR DESIGN AND HOMEWARE. ACCESS
HARD TO FIND AND UNIQUE LOCAL AND INTERNATIONAL PRODUCTS ACROSS THE LATEST DECOR,
FURNITURE, HOMEWARE, LIFESTYLE AND FASHION BRANDS DESIGN + WITHIN + REACH. IT IS WHAT IT IS.
SMACS.CO.ZA WANTS TO MAKE GOOD DESIGN ACCCESSIBLE* WE WANT TO SHOWCASE DESIGNERS
WORK*DESIGNERS HAVE SUCH GREAT STORIES, WE WANT TO TELL THEM* WE WANT OUR CUSTOMERS TO
HAVE FUN SHOPPING AND DISCOVERING NEW PRODUCTS AND BRANDS* WE’RE BUILDING A DESIGN
COMMUNITY, GET INVOLVED* WE WANT CUSTOMERS TO HAVE ACCESS TO INTERNATIONAL DESIGN AND
HOMEWARE* WE GO CRAZY FOR GREAT DESIGN AND WANT TO SHARE THE LOVE* WE WANT TO BRING
DESIGN WITHIN REACH*