700.000 LEGO PARTS WERE USED TO BUILD A NEW FACADE AT GALERIA MELISSA SÃO PAULO
Galeria Melissa brings LEGO to its facade
Galeria Melissa SP has changed its look! And at this time LEGO has helped to turn it into a more colorful concept store. Almost one million LEGO parts were used to assemble a big stairway in the colors of the rainbow inspired by the theme of the 2013 Summer collection: Melissa Rainbow.
The facade walls were transformed into a blue sky with a few clouds surrounding what can be called a “rainbow stairway”. For the first time, Galeria Melissa customers can actually interact with the facade, as they are able to go up and down the LEGO built staircase. The interior of Galeria Melissa was also renewed to accompany the new facade through the wall application of adhesive inspired on LEGO parts.
The new facade was inaugurated on October 29th and it will be on until January 2013.
Shop on line at www.melissaza.co.za
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