Alek Wek for Melissa

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Alek Wek for Melissa

International fashion model Alek Wek, has been selected to represent melissa shoes in their latest campaign. The South Sudanese supermodel is the face of the melissa “Rainbow” collection, the images from the campaign are bright and colourful with Alek styled like an African princess, in a techni-coloured melissa rainbow, she stands statuesque. The melissa rainbow collection is now available at retail stores from October through to March 2013.

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About melissa

Walking a thousand miles in a melissa shoe

The melissa shoe gets around. There have been over 50 million pairs of melissa plastic shoes manufactured in the last 25 years. 20 million pairs of the melissa shoe have walked their way to 80 different countries, leading the way in contemporary style and must have footwear fashion.

Why Cinderella would have swapped Prince Charming for a melissa shoe

melissa plastic shoes are like sweet treats for your feet. As well as looking absolutely gorgeous, they are: super comfortable incredible works of structural design and sweet smelling – each infused with a delicious bubble gum scent cultural icons for contemporary living designed by the most exciting and innovative designers working today, across all fields, including furniture, jewellery and design fun, beautiful objects of desire objects of sustainable living the best technology of renewal.

How melissa plastic shoes are changing the world

melissa is a leading brand of the internationally acclaimed footwear manufacturer Grendene. The thermoplastic technology for melissa was developed exclusively by and for Grendene and is leading the way for sustainable practice for design, fashion and manufacturing.

All melissa plastic shoes are created with a zero waste ethos and particular attention to the lifecycle of materials. melissa recycles 99.9% of factory water and waste, and they recycle overstock styles into next season’s collection.

melissa is also a proud partner of many non-profit organizations, donates monthly to support local homeless children and pregnant women (as well as massive donations of shoes) and also donates part of its monthly income to developing green urban areas.


Is plastic really an eco friendly material?

There are many different kinds of plastic and many different technologies used to manufacture, use and recycle plastic. melissa plastic shoes are made from mono-materials, which means they can be easily disassembled and recycled.

As each melissa shoe is non-leather, they will not degrade in weather or water and are completely suitable for vegans and animal rights supporters.

Have you heard of Melflex™? It is a malleable plastic, developed by melissa that molds easily to your foot, breathes well, is hypoallergenic, odorless, neutral and natural. It even retains these amazing properties once it is recycled. Sounds pretty good doesn’t it?

If you are wearing a pair of melissa plastic shoes you will be pleased to know that you are likely to be wearing Melflex™. Yes – that’s why you are so comfortable!

Want to see Melflex™ in action now? Check out our online store. There is an extra special new range of Velvet Melflex™ (Floc) – which is taking the glamour world by storm.

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