Affliction Clothing was launched in the USA in August 2005, its motto “live fast” created a cult following of customers and fans that have driven the brands rapid expansion across the globe. They are denim lovers, MMA, tattoo and impact sport fanatics, who live on the wild side of life. The brands global appeal has seen it grow from continent to continent, arriving in South Africa with a flagship store in late 2010 in Africa’s largest mall, Sandton City.
Yesterday marked the official launch of the second Affliction store in South Africa’s Menlyn Park shopping centre. Affliction was very excited to have DJ Fresh, a friend and brand ambassador, to share in this event. He is part of the global set of ambassadors like Randy Couture, Ozzy Osbourne, and George St. Pierre.
While guests shopped up a storm with their R600.00 vouchers, waiters served culinary treats from caterer “All about food” like mini hamburgers and Prego rolls. Barman JP made and served cocktails; a signature Affliction iced tea and Harvey Wall bangers that added to the live fast motto.
Social media has taken the world by storm and Affliction South Africa had Luke from RED marketing, Afflictions P.R agency, interact with the guests and showed them the Affliction Facebook, Twitter and newly introduced Pinterest pages, via QR coded lanyards that were sponsored by Dodge South Africa who supplied Dodge Journeys to chauffer press to and from the event.
Affliction emerged at full speed after its launch in August 2005, quickly becoming the go to brand for rock bands, celebrities and fashionistas. With fans like Ozzy Osbourne, Rob Zombie, Avenge Sevenfold, UFC Fighter George St. Pierre and Randy Couture, just to name a few, Affliction has already become the new celebrity fashion standard.
Affliction is a fashion-forward brand set apart by a combination of art and ideology with high quality execution. Affliction embodies our generation’s Live Fast attitude and lifestyle through contemporary fashion.
Affliction’s denim and sport-wear graphics speak volumes about the music, culture and lifestyle that inspire them. The collection is a perfect combination of artistic inspiration and fashion execution in a sophisticated Rock & Roll aesthetic.
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